Post by account_disabled on Jan 22, 2024 7:15:09 GMT
From the editorial office. Proven tips and the most interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! Initial task Product: gynecological preparations Hexikon, Livarol, Femilex. Task: Coverage from 70%. Increased recognition of Hexicon from 28% to 40%, Livarol from 9% to 30%, Femilex from 7% to 30%. Sales growth for each brand 10-20% (2021 vs PY). Image company tools: DV360 – youtube, partner sites; Facebook + Instagram - interests, remarketing, Look-a-like. Traffic campaign tools: Google - search, KMS; Yandex - RSYA; SlickJump - partner sites; Facebook + Instagram - interests, remarketing, Look-a-like. Geography: Kazakhstan Advertising campaign period: April - December 2021. Landing page Customer Journey Map Customer Journey Map Before launching the advertising campaign, the client conducted a Customer Journey Map study . The research concerned how users learn about a particular gynecological drug.
The most popular answers were: from a doctor; from C Level Executive List acquaintances; independently after searching the Internet. Based on the results of the conducted research, an appropriate promotion strategy was proposed. From the editorial office. We invite you to the free seminar " Crisis of opportunities for Internet marketers: what you need to know to earn more ". The speaker is Dmytro Grigoriev, CBDO at Wunder Digital Agency. Dmytro has been in the media business for more than 15 years. He has 300+ performances to his credit. Starts on June 1 at 5:00 p.m. (Almaty time), 2:00 p.m. (Kyiv time). Promotion strategy Experts from the advertising agency Wunder assumed that since during the pandemic, users try to limit visits to crowded places, including clinics, they will look for symptoms of diseases on their own. We identified the main types of requests: requests related to the definition of a symptom; inquiries related to the cause and methods of treatment; requests related to disease prevention.
Following the requests above, the user must go to the page where the disease and the corresponding drug are determined based on the results of the test. To solve the tasks, marketers suggested launching two advertising campaigns: an image campaign that will increase product recognition; advertising campaign to attract traffic to the product site. Advertising campaign mechanics Advertising campaign mechanics According to the relevant symptom requests, the user goes to the landing page. The visitor to the page undergoes testing to diagnose the disease. After diagnosis, go to the page of the relevant disease and find a description of the relevant drug for treatment. The visitor downloads the instructions and goes to the pharmacy website to make a purchase. Wunder Digital analysts set goals for each useful action and tracked the entire user journey.
The most popular answers were: from a doctor; from C Level Executive List acquaintances; independently after searching the Internet. Based on the results of the conducted research, an appropriate promotion strategy was proposed. From the editorial office. We invite you to the free seminar " Crisis of opportunities for Internet marketers: what you need to know to earn more ". The speaker is Dmytro Grigoriev, CBDO at Wunder Digital Agency. Dmytro has been in the media business for more than 15 years. He has 300+ performances to his credit. Starts on June 1 at 5:00 p.m. (Almaty time), 2:00 p.m. (Kyiv time). Promotion strategy Experts from the advertising agency Wunder assumed that since during the pandemic, users try to limit visits to crowded places, including clinics, they will look for symptoms of diseases on their own. We identified the main types of requests: requests related to the definition of a symptom; inquiries related to the cause and methods of treatment; requests related to disease prevention.
Following the requests above, the user must go to the page where the disease and the corresponding drug are determined based on the results of the test. To solve the tasks, marketers suggested launching two advertising campaigns: an image campaign that will increase product recognition; advertising campaign to attract traffic to the product site. Advertising campaign mechanics Advertising campaign mechanics According to the relevant symptom requests, the user goes to the landing page. The visitor to the page undergoes testing to diagnose the disease. After diagnosis, go to the page of the relevant disease and find a description of the relevant drug for treatment. The visitor downloads the instructions and goes to the pharmacy website to make a purchase. Wunder Digital analysts set goals for each useful action and tracked the entire user journey.