Post by account_disabled on Jan 24, 2024 4:35:56 GMT
New year, new innovations! It's time to think of even more innovative ways to promote mobile apps. Advertising for mobile devices, especially when it comes to apps, is an evolving field. It doesn't matter if you are a genuine agency dealing with marketing tailored for products that are downloaded on phones, or a young entrepreneur trying to get his "invention" downloaded by as many people as possible. These trends are a "must" in the 2020 objectives: How your customers use the Internet It goes without saying that analytics plays a key role in mobile marketing. But since phones are individual, it remains difficult to understand audience behavior and actions across channels. This is the challenge of 2020! The more individuals own a smartphone, the more the need arises to have an overview of their internet browsing. Fortunately, there are companies like Dega and AppsFlyer that are able to track every movement of a smartphone user, regardless of the operating system, type of mobile device, or platform. This will be of great help, as it will help you decide what message to convey in the advertisements and how to deliver them.
Application ads are created in different forms 90% of the time spent on the phone is channeled in applications, not in the "mobile browser". So, a smartphone user, if he is going to browse YouTube videos, will do so after downloading the application, and not by constantly searching in the mobile browser. Therefore, 2020 will undoubtedly bring new investments in application marketing. Knowing this, advertisers tend to focus their smartphone ads within apps. One of the most successful forms has been interstitial ad. This form is otherwise kn B2B Email List own as advertising that covers the entire mobile screen while the application is in use. In general, these ads are more expensive, but through them you get 18 times more clicks than regular banners. 3. Fake installations. Fraud has been, is, and will continue to be a challenge for smartphone advertising. However, the in-app advertising sector is becoming more and more sophisticated, so the number of scams is decreasing, but it does not eliminate them. What is included? Traffic generation via fake profiles designed to give the impression of a high number of installs Claiming user interactivity (from fake addresses) to make a good image in front of the advertiser Advertising number fraud; advertisers pay for multiple impressions of the ad, which turns out to be displayed, but actually appears in front of the user only once.
Familiarize yourself with the "App Store" Working on your application and waiting for people to "discover" you is not enough. Smartphone users are spending more time in the App Store than in previous years. App Store Optimization (ASO) should top your priority list. Formulating a successful ASO plan can seem a bit daunting at first, especially for beginners, but focusing on the following points will help you succeed: In the App Store, your app must be curated; from its description, video, screenshot and of course, the main image Make your app visible; spend time understanding not only how your app is doing, but also that of your competitors Be careful with reviews! Generate as many positive reviews as possible by directing satisfied users to app reviews Constantly test your application. It is not enough to create it and leave it in oblivion. Is the chosen icon easily memorable? Is the app fast? Does the app feature an interesting story about it? The only way to keep track of your app's progress and increase your installs is through continuous monitoring They say that a house is only as strong as the foundation it is built on, so if you want to be successful in 2020, follow the steps above!
Application ads are created in different forms 90% of the time spent on the phone is channeled in applications, not in the "mobile browser". So, a smartphone user, if he is going to browse YouTube videos, will do so after downloading the application, and not by constantly searching in the mobile browser. Therefore, 2020 will undoubtedly bring new investments in application marketing. Knowing this, advertisers tend to focus their smartphone ads within apps. One of the most successful forms has been interstitial ad. This form is otherwise kn B2B Email List own as advertising that covers the entire mobile screen while the application is in use. In general, these ads are more expensive, but through them you get 18 times more clicks than regular banners. 3. Fake installations. Fraud has been, is, and will continue to be a challenge for smartphone advertising. However, the in-app advertising sector is becoming more and more sophisticated, so the number of scams is decreasing, but it does not eliminate them. What is included? Traffic generation via fake profiles designed to give the impression of a high number of installs Claiming user interactivity (from fake addresses) to make a good image in front of the advertiser Advertising number fraud; advertisers pay for multiple impressions of the ad, which turns out to be displayed, but actually appears in front of the user only once.
Familiarize yourself with the "App Store" Working on your application and waiting for people to "discover" you is not enough. Smartphone users are spending more time in the App Store than in previous years. App Store Optimization (ASO) should top your priority list. Formulating a successful ASO plan can seem a bit daunting at first, especially for beginners, but focusing on the following points will help you succeed: In the App Store, your app must be curated; from its description, video, screenshot and of course, the main image Make your app visible; spend time understanding not only how your app is doing, but also that of your competitors Be careful with reviews! Generate as many positive reviews as possible by directing satisfied users to app reviews Constantly test your application. It is not enough to create it and leave it in oblivion. Is the chosen icon easily memorable? Is the app fast? Does the app feature an interesting story about it? The only way to keep track of your app's progress and increase your installs is through continuous monitoring They say that a house is only as strong as the foundation it is built on, so if you want to be successful in 2020, follow the steps above!