Post by account_disabled on Feb 25, 2024 4:17:47 GMT
Data, sectors, Covid, wine, travel: hey, stop for a moment! Aren't we forgetting something? Oh sure, our strategy must necessarily start from choosing the right creators to be able to promote our company . Therefore, first of all, we need to understand which influencers are right for us. And to do this, let's imagine we need to find a profile to promote a hypothetical winery. Influencer or Ambassador: who to choose for the hospitality sector? First let's set the record straight. By influencer we mean all those people with particular skills, knowledge or specific abilities who manage to attract the attention of numerous followers, creating viral content and acting as spokespersons for brands and new trends. Simply put, an influencer is he or she who, thanks to their position, manages to inspire and "condition" the purchasing choices of their users . So, all we have to do is go to the person with the most followers possible and that's it: nothing could be more wrong! Obviously a bigger profile brings a lot of visibility, but there are many other factors to keep in mind.
First the economic implications: choosing, in fact, a character of the highest caliber could involve an India Part Time Job Seekers Phone Number List expense that is too great to bear. And then, it is not certain that great coverage and great impressions correspond to as many comments and interactions. A micro-influencer, in fact, precisely because he has fewer followers to "manage", paradoxically, could be able to establish a much closer and more direct relationship with his followers. This is why it is precisely these profiles, very often, that manage to involve a greater number of users. We are talking about creators with more than 50k followers, profiles who, due to the esteem and consideration they have earned, enjoy a lot of credibility with respect to the topics they deal with: their stance will have many chances of being able to "direct" the choices of the own followers.
Advantages which, for example, are confirmed by research by Influencer Marketing Hub, according to which, in 2020, 47% of those who invest in influencer marketing chose micro-influencers, preferring their "genuineness" over the popularity of an ambassador. Transversality & Verticality: how to promote a winery thanks to Influencers? Speaking of influencers we couldn't fail to mention Chiara Ferragni. In fact, one of her latest collaborations, created last year with the Uffizi Gallery in Florence , managed to bring a 27% increase in young visitors to the museum. An amazing success, especially if you consider that Chiara Ferragni was born as a “Fashion” Influencer. So, what does this example teach us? Certainly the transversality of the fields of expertise is an element that should not be overlooked in choosing the right creator within our co-marketing strategy. Naturally, it must not be a person totally foreign to our field of reference (unless it is Chiara Ferragni, in fact). However, not focusing only on our sector and our product could prove to be a winning choice.
First the economic implications: choosing, in fact, a character of the highest caliber could involve an India Part Time Job Seekers Phone Number List expense that is too great to bear. And then, it is not certain that great coverage and great impressions correspond to as many comments and interactions. A micro-influencer, in fact, precisely because he has fewer followers to "manage", paradoxically, could be able to establish a much closer and more direct relationship with his followers. This is why it is precisely these profiles, very often, that manage to involve a greater number of users. We are talking about creators with more than 50k followers, profiles who, due to the esteem and consideration they have earned, enjoy a lot of credibility with respect to the topics they deal with: their stance will have many chances of being able to "direct" the choices of the own followers.
Advantages which, for example, are confirmed by research by Influencer Marketing Hub, according to which, in 2020, 47% of those who invest in influencer marketing chose micro-influencers, preferring their "genuineness" over the popularity of an ambassador. Transversality & Verticality: how to promote a winery thanks to Influencers? Speaking of influencers we couldn't fail to mention Chiara Ferragni. In fact, one of her latest collaborations, created last year with the Uffizi Gallery in Florence , managed to bring a 27% increase in young visitors to the museum. An amazing success, especially if you consider that Chiara Ferragni was born as a “Fashion” Influencer. So, what does this example teach us? Certainly the transversality of the fields of expertise is an element that should not be overlooked in choosing the right creator within our co-marketing strategy. Naturally, it must not be a person totally foreign to our field of reference (unless it is Chiara Ferragni, in fact). However, not focusing only on our sector and our product could prove to be a winning choice.