Post by kmstfatema on Mar 5, 2024 10:37:51 GMT
Training Specialist is a gym in Massagno (Lugano, Switzerland) that had already been operating in the area for three years, when it decided to make use of Ander Group's strategic consultancy in the field of communication and marketing. The project carried out by the founders of the business, two professional personal trainers, involves training focused mainly on free body toning, a distinctive element of the structure (as well as a competitive advantage). The main target customer (who currently frequents the gym) is made up of men and women, aged between 25 and 45. Free body training, however, is also well suited to the physical activity recommended for elderly people who want to keep fit or those with postural imbalances.
Furthermore, to improve the customer experience, Training Germany Telegram Number Data Specialist extends its opening hours (from 6am to 10pm), with only one day of closure per week (Sunday). Hence the company's new communication needs, linked to the desire to increase the number of visitors to the facility, both by exploiting all the different time slots and by addressing new buyer personas. Ander Group's methodological approach From the beginning, the Ander Group team develops each phase of the implementation of the new marketing plan in close collaboration with the client company. These are the main steps that follow: Assessment : discussion with company management is essential to identify the target audience, analyze the most important competitors and identify the key words that are significant for the business Is it the right keyword?
Know the search volume of your keyword immediately Enter your keyword Go! → ADS illustration Strategy and positioning: we work from an Inbound Marketing perspective and structure both the sales funnel and the editorial plan for the blog in detail. Development and content design: the website undergoes restyling (October 2017) not only in form but also in content and is developed on HubSpot technology. The two owners of Training Specialist, although always attentive to the growth objectives set for their business, had not yet fully exploited the potential offered by digital transformation, maintaining the existing website at the "zero speed" of a showcase site . The methodological approach of Ander Group, on the other hand, and the proven method of Inbound Marketing , immediately make it possible to increase the effectiveness and productivity of the site.
Furthermore, to improve the customer experience, Training Germany Telegram Number Data Specialist extends its opening hours (from 6am to 10pm), with only one day of closure per week (Sunday). Hence the company's new communication needs, linked to the desire to increase the number of visitors to the facility, both by exploiting all the different time slots and by addressing new buyer personas. Ander Group's methodological approach From the beginning, the Ander Group team develops each phase of the implementation of the new marketing plan in close collaboration with the client company. These are the main steps that follow: Assessment : discussion with company management is essential to identify the target audience, analyze the most important competitors and identify the key words that are significant for the business Is it the right keyword?
Know the search volume of your keyword immediately Enter your keyword Go! → ADS illustration Strategy and positioning: we work from an Inbound Marketing perspective and structure both the sales funnel and the editorial plan for the blog in detail. Development and content design: the website undergoes restyling (October 2017) not only in form but also in content and is developed on HubSpot technology. The two owners of Training Specialist, although always attentive to the growth objectives set for their business, had not yet fully exploited the potential offered by digital transformation, maintaining the existing website at the "zero speed" of a showcase site . The methodological approach of Ander Group, on the other hand, and the proven method of Inbound Marketing , immediately make it possible to increase the effectiveness and productivity of the site.