Post by account_disabled on Dec 20, 2023 5:45:02 GMT
I think that the key or one of the keys to being successful online, to achieving your goals, to overtaking your competitors (or to differentiating yourself) is to become authoritarian in your market. In the following lines I will explain what online authority is, how to obtain it and what value it brings. Offline / Online: nothing to see This is not yet a given (even for web services), but online and offline life are 2 different worlds. Even in the same industry, they are not the same players, they are not the same uses, they are not the same rules, they are not the same keys. And these are not the same characteristics that define authority.
For example, online, the Meilleur Taux comparator is more authoritative Email Data than HSBC or BNP . I will not list other examples here, but there are many. When you are with a large account, you should not imagine that due to its size, its turnover, its stock price... you are in fact more authoritarian online than a start-up or a blog which only has a few months of existence. Authority is a subject that I hear little about and yet seems essential to me in online activity. What authority are we talking about? It is not about authoritarian in the sense of imposing oneself without supporting contradiction, in a dictatorial way but in a positive vision: being an authority in your field, an influential, serious and reference voice. Everyone knows this definition… in “real life”.
When you're on the web, authority is different. The evolution of the Internet and our uses has made Google essential, to the point that Google has imposed its vision on the world and that we are, in a certain way, obliged to deal with Google's vision of everything it does. goes on the Internet. Online authority is therefore defined according to Google criteria and validated by Google. (Quick) Search Engine History Google was created in 1998. Altavista and Yahoo were created in 1995. Lycos in 1994. Excite is considered one of the first serious engines and dates from 1993. The very first, Archie was created in 1990. So Google is not the first entrant into this market and yet it is the one that has established itself globally, in almost all countries.
For example, online, the Meilleur Taux comparator is more authoritative Email Data than HSBC or BNP . I will not list other examples here, but there are many. When you are with a large account, you should not imagine that due to its size, its turnover, its stock price... you are in fact more authoritarian online than a start-up or a blog which only has a few months of existence. Authority is a subject that I hear little about and yet seems essential to me in online activity. What authority are we talking about? It is not about authoritarian in the sense of imposing oneself without supporting contradiction, in a dictatorial way but in a positive vision: being an authority in your field, an influential, serious and reference voice. Everyone knows this definition… in “real life”.
When you're on the web, authority is different. The evolution of the Internet and our uses has made Google essential, to the point that Google has imposed its vision on the world and that we are, in a certain way, obliged to deal with Google's vision of everything it does. goes on the Internet. Online authority is therefore defined according to Google criteria and validated by Google. (Quick) Search Engine History Google was created in 1998. Altavista and Yahoo were created in 1995. Lycos in 1994. Excite is considered one of the first serious engines and dates from 1993. The very first, Archie was created in 1990. So Google is not the first entrant into this market and yet it is the one that has established itself globally, in almost all countries.